3 - Day National Conference on

"Contemporary Issues in Business, Management, & Finance (CIBMF) - 2012"

i) ABOUT KASHMIR UNIVERSITY

University of Kashmir which came into being in 1948 is located in the laps of two precious jewels of nature, the Dal Lake & the Nigeen Lake in the town of Hazratbal, which is ten kilometres away from the city centre, Lal Chowk. The lush green campus with delightful natural surroundings with the Himalayan Mountains in the background is spread over an area of 263 acres of land. The University has made steady progress in terms of academic growth and expansion, housing presently Faculties with 48 Teaching Departments and 14 Research Centres. In recognition of its great academic achievements, the University was awarded Grade ‘A’ by NAAC. As an expansion plan, the University has developed two campuses, one at Anantnag (South Campus) and another at Baramullah (North Campus).

ii)3 - Day National Conference

The contemporary business milieu implies continuous efforts towards better understanding and coping with the challenges of the modern era characterized by ongoing global crisis, intense competition and the imperatives for making changes, which are widely acclaimed to have placed special and overwhelming demands on our business panorama. Unarguably, the key to success in this severe, multifarious, ever changing and a highly competitive environment is going to be the effective creation, diffusion, and execution of scientific and interdisciplinary knowledge in the field of business and its related areas. However, in the backdrop of the acknowledgement of the importance of the unique context (social, political and cultural background) of the emerging economies in the creation and diffusion of knowledge, new realities are unfolding, new business and economic issues are emerging and new insights can be gained and utilized to address, conceptualize and theorize these new realities.